For the last week or so I have been trying to analyze why there are mostly zero comments to postings from PM’s seeking work in the daily digest I receive from Linkedin Project Managers Networking Group. My conclusion is the majority of postings lack the compelling content needed to motivate the reader into action.
Take for example the following postings be job seekers:
- Experienced (11 years) Certified Professional Sr. IT Program and Project Manager looking for opportunities in the Phoenix, AZ, area.
- Sr. IT professional seeking contract or direct placement.
- I’m expanding my network. Please send me the invitations @ projectmanager@projectmanager.com. Thanks.
- (Still!) Actively seeking a new role for myself – IT/Telecommunications Project Management in the Middle East, Europe, Africa, USA or Asia.
The presentation of the word (Still!) coupled with the candidate’s willingness to relocate anywhere in the world conveys a sense of desperation and is likely to repel members of his or her network. My initial reaction to the other postings is So What? So What as in:
- So What distinguishes you from other Project Managers?
- So What would make a hiring manager want to click on your link and schedule a meeting?
- So What do you offer that would be of value to my organization?
- So What is your professional brand and what are you best known for? How will it make difference to my organization?
- So What is it exactly that you do?
- So What would make me want to be a part of your network?
Descriptive, snappy action oriented introductions, such as the ones below, will move your network into action:
- Global PM looking for EMS, Electronic, and Medical project opportunties…expert at leading Product Development Teams culminating with Manufacturing Design Transfer. Travel no problem.
- An IT Project Management Professional (PMP) certified, Security Cleared, looking for position within UK (Cambridge or surrounding area)
- Global Portfolio Management Evangelist seeking next Mission
Happy posting
To learn more about Careers in Project Management read my column @ NY Project Management Examiner
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3 Comments
Wonderful articles. Very concise, simple ideas and suggestions that people can either work with or implement quickly and easily. Thanks.
Very concise, simple ideas and suggestions that people can either work with or implement quickly and easily. Thanks.
A proper presentation of self is very important to get the opportunity for an interview. Hence good and effective usage of words is inevitable.