• Employers are abandoning costly and ineffective job board giants and databases. Traditional job search is dying. It won’t be revived; nor will job seekers clinging to traditional resumes.
• Google is career GPS. Google results are replacing the resume as a screening device.
• Hiring managers are sourcing candidates via cost- and quality-effective “social solutions” including Google, LinkedIn profiles, social media venues, video presentations, and more.
• Social job search requires more than a resume. Candidates need a multi-channel online presence within a branded, value-infused career communications (CareerComm) network.
• “Bottom-line-it-for-me!” managers and recruiters increasingly prefer bold, brief, brand- and value-rich career documents—as easily readable on a smart phone as on a computer.

Two nationally recognized authors, coaches, and innovators in branded career management—Deb Dib and Susan Whitcomb—created the G3 Coach Program (offered through theacademies.com) to train career professionals in the new techniques their job seeking clients need for success in an employment market driven by speed and social-media recruiting.

The pioneering Certified G3 Coach program (which stands for Get Clear, Get Found, Get Hired!), equips career coaches, job search strategists, resume writers, and personal branding strategists to help job seekers flourish in today’s Social Search employment market. Anne-Marie Ditta, a resident of  Westchester County, graduated from the inaugural class, becoming one of the first in the world to earn the elite Certified G3 Coach designation.

Dib sums up the need for this training: “Today’s hiring managers are inundated multi-taskers with little time and patience. As a Certified G3 Coach, Ditta has the skills to help job seekers meet today’s employers’ mantra, ‘So what? Make me care! Do it fast!’”

1. Present a job objective that will appeal to the readers’ interest. A clearly stated objective such as PROJECT MANAGER / BUSINESS ANALYST will get more attention then “a challenging position that will utilize my skills and talents.”
2. Think of your PROFILE or CAREER SUMMARY as the back cover copy of a book or a mini sales letter. Some hiring managers decide in as little as 10 seconds whether to call you or toss your documents in the circular file.
3. Keep your profile no longer than 6 lines. Make every word count; your profile is 10 times more powerful than the sections that follow. Use SOUND BITES; ACTION ORIENTED VERBS and KEY WORDS; PICTURE AND EMOTIONAL WORDS, BENEFITS, NOT FEATURES to keep your message focused and capture your readers’ attention.
4. Writers know readers like to focus on one topic at a time. INCLUDE ONLY INFORMATION THAT IS RELEVANT TO YOUR CAREER OR JOB OBJECTIVE. Omit information such as marital status, age, weight, and any data that is unrelated to your objective.
5. What are your readers most interested in? Take the time to research the jobs and companies that interest you. What qualities, skills, or knowledge are they looking for? WHAT HAVE YOU ACCOMPLISHED, HAVE KNOWLEDGE ABOUT, OR ARE SKILLED IN THAT WILL DEMONSTRATE YOU ARE QUALIFIED TO DO THE JOB.
6. A WELL-DESIGNED, CLEAN, SIMPLE LAYOUT WITH AMPLE WHITE SPACE IS EASIER TO READ than a document that has multiple type fonts and type styles. Use BULLET POINTS TO CALL ATTENTION TO ACCOMPLISHMENTS, BOLD FACE TYPE FOR SECTION HEADERS, JOB TITLES and / or COMPANY NAMES, ACADEMIC DEGREES and / or COLLEGES or UNIVERSITIES.
7. The key to good writing is EDIT, EDIT AND EDIT SOME MORE. What if your readers can spot grammatical errors that you didn’t know were there? EVERY MISTAKE IN GRAMMAR, SPELLING, SENTENCE STRUCTURE, AND OVERALL ORGANIZATION, ANYTHING THAT TRIPS UP THE SMOOTH FLOW OF IDEAS FROM YOU TO YOUR READER IS A POTENTIAL MINEFIELD. Once your resume and cover letter are completed have the documents proofread by someone other than you.