Susan was divorced several years ago. Up until about a year agao she had been looking for Mr. Right. However, the men she dated were more like Mr. “More of the Same”; needy, immature and self-centered. Did I mention that Susan was a social worker?

The problem was Susan had been attracted to the wrong men.  Over the years, I encouraged her to be open to men who did not immediately appear to be her type. It took awhile but eventually she started to do things differently.

About 14 months ago, Susan met Mike, who was also divorced. Initially Susan thought Mike was a nice man even if she didn’t feel that spark of excitement. It wasn’t until the fifth date that she realized how special Mike really was. Over the past year, they have laughed together, overcame a crisis’ together, and more recently set up home together.

Career paths can sometimes be like dating. Over the years, I have known really smart talented people who keep going back to “More of the Same” industries and companies that keep giving them headaches and disappointments.  Let’s face it, if nothing changes then nothing changes.

If you frequently find yourself in this position it might be time for a change.

For learn more about making a  career transition or to to receive information about our new Change Your Career, Change Your Life Coaching group, email us at amditta@mycareercoach.net.

As my career progressed to sales and marketing, I learned first hand the importance of both gathering and sharingi information. A 100 word article passed along to the right person combined with A-1 client relationship management could have a favorable impact on my performance. You see, people remember you not for the simple, every day gestures that say “I care about what is important to you.”

Technologies like Twitter, FaceBook, and LinkedIn have made make it easier to transform handwritten distribution lists into an instant touch across gloabl boundaries that, if done correctly, will catch the attention of hiring managers, recruiters, and professionals.

Here are some do’s and don’ts that will help you engage your audience:

Do

• Treat people as individuals. Share information they want and NEED to read about.
• Use Twitter Search to determine keywords and what people want to know about.
• Be responsive to your followers. Answer and talk to followers as individuals
• Have 2 FaceBook pages – one for yourself and one for your business or services. Post relevant information to both.
• Use a professionally written LinkedIn bio that shows your value as opposed to regurgitating your resume in paragraph.
• Be generous – retweet articles, acknowledge others for their contributions, help your audience connect with other professionals.
• Be consistent and trustworthy. Steady postings that help others will also help you achieve your goals.
• Use Google Chrome to translate Tweets into languages other then English, German, Italian, Spanish, French, Japanese

Don’t

• Post where you are, you might compromise your safety.
• Sell or market yourself or your promote your services.
• Be lackadaisical. The occasional tweet or post is like a drop of water in the ocean. No one notices the impact.
• Make your personal business public. If you have a problem with someone deal with it in private.
• Lose focus of why you are using the technology.

Do you play games like Farmville or other applications. If yes, what has been your experience.

– Vigyan Bhairava, Ancient Hindu Text

It has been a while since my last posting. Which was due, in part, to some major changes my husband and  I made over the past year. The biggest change was the sale of my house.  However, the move has favorably  effected every area  of my life. Each step I took was surprisingly similar to the process of making a career transition or job change. Therefore, I offer up so both what I learned and what was reinforced along the way.

• Square Pegs Are Not Made to Fit Into Round Holes: While I loved my physical home, it was a poor fit in terms of both my husband’s and my values, wants, needs, and desires. Much like someone who is unhappy with their employer or career, no matter how hard we tried to work to resolve things the same issues kept coming up.
• Face the Problem: It took both the passing of time and outside support for my husband and I to take a realistic look at our living situation. With the assistance of Robin Vaccai Yess, CFP , an independent, fee only financial adviser who objectively yet passionately confirmed the source of our trouble.  Almost 7 years to the day we moved in, we surrendered and put the house on the market.
• Prepare for Change: Aside from getting our house ready to go on the market, we had to create a criteria to find a new home that we would be happy in. While we were clear on what  didn’t work for us, we had to create a vision of what would work. I applied the same principles that I use with someone who wants to make a career transition to my own life. We visited  neighborhoods at  different times during the day and night, questioned local residents about the area, and clocked how long it would take to travel to and from New York before we narrowed down our options.
• Expect the Unexpected: If you have ever been in a job search you know things can quickly change. Early on in our search, I fell in love with a house. While I thought it was a perfect fit, the seller had a different opinion and accepted another offer. Shortly after that, a personal situation arose, which took priority. We took the house off the market for a few months.
• Find the Opportunity in the Challenge Once our situation was resolved, we were ready to make the move. We got an offer the first day we put our house back on the market. While it wasn’t while it wasn’t our ideal number, it was good given the market conditions. We accepted the offer and ramped up our search. With less then 3 months to pick our new home we explored our options. I thought I wanted another house yet we could not find anything we liked. As time ticked by, we considered other options and eventually found a wonderful co-op that would accept us and our 2 dogs. Within less then a month I was on the gardening committee and had made 2 new friends.  I never would have imagined that we could be so happy living in an apartment again.

What isn’t working in your life? What is one thing you can to change it?

1. be ready when an unforeseen opportunity presents itself
2. be ready to launch your job search if you are suddenly laid off
3. have a healthy awareness of your unique strengths, skills, and accomplishments
4. be less stressed should you find yourself in an unexpected job search
5. be ahead of the competition because you will also be active in your  professional and social network and have a strong online presence.
6. be in a better position for promotions and salary increases

THE JOB CLUB:
TRANSCENDING FROM CRISIS TO OPPORTUNITY
Wednesdays: 6:30 pm – 8:30 pm
January 21, 28, Feb 4, 11, 25, March 4, 11, 18, 25,
April 1, 15 and 22, 2009
Wainwright House
260 Stuyvesant Avenue, Rye, NY 10580

In a safe and supportive environment, learn how to:
• Embrace change and use it to propel you forward
• Explore and identify career paths that best fit your strengths and interests
• Prevent your Inner Gremlin from standing between you and your goals
• Effectively build and mobilize your network, even if you are shy
• Address spoken and unspoken objections and work around challenges
• Define your Personal Brand for use in your resume, cover letter, online presence,
sound bites and messages that capture the interests of hiring managers and key contacts
• Conduct an effective job search using the Dispatch Method
• Transform interviews from interrogations into business meetings
• Identify and answer illegal interview questions while maintaining your cool
• Negotiate better salary and compensation packages

Pre-registration is required
http://www.wainwright.org/Program_DittaAnneMarie_series.htm
Phone registrations: 914-967-6080, Monday – Friday 9:30 am to 5:00 pm
At other times, please leave a message and a registrar will return your call and take your registration and credit card information.
12-week series
$540 for members \ / $600 for non-members

This information supports my assertion that job boards are not the best way to find the job of your dreams. In my opinion word of mouth or building a personal connection is still the best way to get yourself hired. Below are several examples of how 10 clients that I coached found employment over the last year:

• After 30 years with the same company Rick (not his real name) was offered a new opportunity after he saw the posting online. Instead of sending his resume he called the company directly. Instead of agreeing to a screening interview over the phone he offered to come by, citing that he lived within minutes of the office. He was offered a 6-figure postion at the end of the first interview.
• Barbara had played a key role in launching a world renowned financial services organization over 20 years ago. Within 3 years of being relocated to another country she was downsized. She called her former employer who had left the organization the previous year and he began tapping into his network to help her find a new opportunity. After 4 months of interviewing she landed a new position as Executive Director of Marketing.
• A true strategist, Khalil has a goal of reaching a C-level position by 2012. In order to position himself for the challenge he needed a promotion from Director of Project Management to Senior Vice President of Program Management. He made his goals known to key executive leaders including his boss. He was surprised by the support they provided. One CTO even stayed late to help him revise his resume after a series of positions opened up within the organization. He called last week to let me know he received the promotion.

The next time you think of registering with an online job board, you might consider  reconnecting  with that former colleague you think about from every now and then.

View the Journal News article in its entirety  http://lohud.com/article/20081228/BUSINESS01/812280320#pluckcomments

This evening Value Drugs (an independent pharmacy and housewares store) in my community was filled with holiday shoppers. Reminiscent of the old Woolworths, Value Drugs is nestled off the main road in a community cluttered with 3 CVS’s, 1 Walgreens, 2 True Value Hardware Stores, and a large Stop n’ Shop. While the parking lots of the aforementioned sat vacant, Value Drugs was bustling with activity. The reason for the increased activity was a unique promotion that invited “family and friends” to their holiday party.

With 533,000 jobs cut in November, the unemployment rate rose to 6.7%.  According to Nigel Gaust, chief domestic economist for IHS Global Insight “we are caught in a downward spiral in which employment, incomes and spending are collapsing together.”  The current situation is unnerving regardless of whether or not you have been downsized. The question is What Will You Do About It?

While you cannot turn around the entire economy, you can take control of your situation.  My bet is the people who will survive and thrive the current recession are people  like the owners of Value Drugs who use their creative talents to devise strategies that help them stand out amongst the masses. Below are some ideas to help you do this:

1. Treat your job search, career change, or performance improvement like a major project. Have clear, measurable and achievable objectives; project schedules and deliverables; establish a budget; define who your stakeholders and resource pool are; plan for unexpected changes.
2. Define your professional brand and include it in your resume, cover letter, elevator speech…
3. Start a blog or contribute to one that builds on your professional brand and your unique expertise..
4. Have lunch or coffee with someone you who you admire. These people might be  colleagues, vendors, speakers, supervisors, former bosses, etc…
5. Call someone you have been meaning to call. Follow up with a face to face meeting, whenever possible.
6. Put together a portfolio that highlights your greatest accomplishments. Show it to someone who can help you achieve your goal.

A key factor in any job search or career transition is the ability to effectively network. I have come across a variety of reactions when I coach people in this method. The most common response is a sigh followed with “I have tried but I have not had any luck.” When I ask about what exactly they tell their network, they say they tell their friends they are looking for a job and if they know of something to please let them know. One of the reasons people fail in their networking efforts is because they lack clarity. Think about it, whom do you know has the psychic power to know what you are looking for and would be willing to listen out for something that could help you, even if they were unsure of what it was you were looking for?

“Help me…help you” Jerry McGuire (Tom Cruise) pleaded with Ray Tidwell (Cuba Gooding) in the 1996 movie Jerry McGuire. Besides being an excellent sound bite it sums up how effective sound bites can capture interest and win support. The clearer you are about your strengths, your goals and what you need from your contacts the easier it will be for them to become a valued member your career team. Instead of asking vague questions use carefully selected words to demonstrate the value you present. Prepare a list of companies you are interested in working for instead of telling your friends how hard it is to find a job. Ask who do they know that either works or who might have a contact at one of these companies. I promise you your friends, family, acquaintances, past employers and even the dry cleaner really want to do anything they can to help you achieve your goals. They just want need to be told what you need from them.

ANATOMY OF A SOUND BITE

The Sound Bite

I have 10 years experience in selling advertising space to small business owners, non-profit organizations and schools. I am now looking to transfer my experience to a private school or cultural organization that wants to reduce their marketing costs and expand their reach. While sales have been a large part of my position, I also write powerful ad copy and press releases. I have been told that I also have a real eye for layout and design. In fact, ABC Day School and County Arts Center were so happy with the campaigns that I created for them that they fired their advertising agency. With the money they saved on agency costs they were able to penetrate new markets. Since you have such a good handle on marketing, I thought I could take you to lunch and discuss some ideas on which organizations to approach and my strategy for reaching them.

Breaking It Down

About you – I have 10 years experience in selling advertising space to small business owners, non-profit organizations and schools  

Clearly Stated Objective- I am now looking to transfer my experience to a private school or cultural organization that wants to reduce their marketing costs and expand their reach.

Strengths / Personal Qualities - While sales have been a large part of my position, I also write powerful ad copy and press releases. I have been told that I also have a real eye for layout and design.

Unique Value Proposition - In fact, ABC Day School and County Arts Center were so happy with the campaigns that I created for them that they fired their advertising agency. With the money they saved on agency costs they were able to expand their campaigns to penetrate new markets. 

Effective Request for Help - Since you have such a good handle on marketing, I thought I could take you to lunch and discuss some ideas on which organizations to approach and my strategy for reaching them.

The Sound Bite

While working out in the field I discovered I had a knack for working with people in education and cultural organizations. Not only was I able to uncover their real needs but I found I had effective ideas about how to increase subscriptions and enrollment. In particular, I created an insert for the County Art Center’s winter program. They had such a great response that they had sold out tickets for entire season in less then two weeks. Do you think that some of the cultural organizations around here would have the need for a full time marketing director?

Breaking It Down

Strengths / Personal Qualities – While working out in the field I discovered I had a knack for working with people in education and cultural organizations. Not only was I able to uncover their real needs but I found I had effective ideas about how to increase subscriptions and enrollment.

Unique Value Proposition - They had such a great response that they had sold out tickets for entire season in less then two weeks.

Effective Request for Help - Do you think that some of the cultural organizations around here would have the need for a full time marketing director?

As I reflected on my latest milestone it occurred to me preparing for a marathon was similar to the job search. process. At first a new job seeker, such as a recent college graduate or long time employee, may set his or her goals too high or too low and adjust them as they get more information. Along the way surprises are bound to arise Several of my clients have reported having a great interview only never to hear from the company again. They came to realize how a company treats you during the hiring process is an indication of how they will be treated as an employee. Others, in their haste, prepared a resume that lacked focus and had to invest in having it redone after their goals were more clearly defined. As unemployment rates skyrocketed in the wake of 911, I assisted clients who were out of work for over a year. The ones who were successful stayed focused on their goals and learned how to adjust to market changes by developing new skills and knowledge that gave them the competitive edge.

Whether you are currently in or anticipating being in a job search or marathon here are some ideas to help you reach the finish line:

1. Get plenty of rest, eat a healthy diet and exercise, achievement is fueled with energy.
2. Push yourself forward – build on your strengths and recognize your limitations.
3. Stay flexible both in body and mind. Be willing to adjust your goals.
4. Track your progress, even the baby steps add up.
5. Form your own personal cheering section.Tell friends, family, colleagues, coaches and mentors how they can help and support you.
6. Remember the right tools and equipment are an investment not an expense.
7. Reward your accomplishments – even the little ones.
8. Be prepared for the unexpected.
9. Remember challenge is an obstacle waiting to be overcome.