It recently occurred to me that Twitter is the technical version of passing along newspaper and magazine clippings. Early in my career, I was an Assistant Office Services Manager with Litton Educational Publishing. Sandwiched in with the large manila envelopes, bills, and journals were clippings from the New York Times and other publications that had a handwritten distribution list. Those articles fascinated me.
As my career progressed to sales and marketing, I learned first hand the importance of both gathering and sharingi information. A 100 word article passed along to the right person combined with A-1 client relationship management could have a favorable impact on my performance. You see, people remember you not for the simple, every day gestures that say “I care about what is important to you.”
Technologies like Twitter, FaceBook, and LinkedIn have made make it easier to transform handwritten distribution lists into an instant touch across gloabl boundaries that, if done correctly, will catch the attention of hiring managers, recruiters, and professionals.
Here are some do’s and don’ts that will help you engage your audience:
Do
- Treat people as individuals. Share information they want and NEED to read about.
- Use Twitter Search to determine keywords and what people want to know about.
- Be responsive to your followers. Answer and talk to followers as individuals
- Have 2 FaceBook pages – one for yourself and one for your business or services. Post relevant information to both.
- Use a professionally written LinkedIn bio that shows your value as opposed to regurgitating your resume in paragraph.
- Be generous – retweet articles, acknowledge others for their contributions, help your audience connect with other professionals.
- Be consistent and trustworthy. Steady postings that help others will also help you achieve your goals.
- Use Google Chrome to translate Tweets into languages other then English, German, Italian, Spanish, French, Japanese
Don’t
- Post where you are, you might compromise your safety.
- Sell or market yourself or your promote your services.
- Be lackadaisical. The occasional tweet or post is like a drop of water in the ocean. No one notices the impact.
- Make your personal business public. If you have a problem with someone deal with it in private.
- Lose focus of why you are using the technology.
Do you play games like Farmville or other applications. If yes, what has been your experience.
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Repeat after me, today is the day that I will update my resume. Today is the day that I will update my resume. Rarely has a person contacted me because they were happily employed and wanted to update their resume as part of their healthy career management program. By keeping your resume current you will:
- be ready when an unforeseen opportunity presents itself
- be ready to launch your job search if you are suddenly laid off
- have a healthy awareness of your unique strengths, skills, and accomplishments
- be less stressed should you find yourself in an unexpected job search
- be ahead of the competition because you will also be active in your professional and social network and have a strong online presence.
- be in a better position for promotions and salary increases
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- Tags: accomplishments, career management program, employed, job search, online presence, professional network, promotion, resume, salary increase, skills, social network, strengths
Unemployment is up to 7.2%, 13 people were laid off by my husband’s employer, my phone is ringing off the hook; the job market is looking pretty scary for everyone. Having tremendous success with the Job Club I lead on behalf of the Center for Women of New York, I was inspired to present this program in my own backyard of Westchester. Whether you are unemployed or facing a lay-off, this unique program will help you develop powerful skills and proven tools to manage your job search or navigate career change.
THE JOB CLUB:
TRANSCENDING FROM CRISIS TO OPPORTUNITY
Wednesdays: 6:30 pm – 8:30 pm
January 21, 28, Feb 4, 11, 25, March 4, 11, 18, 25,
April 1, 15 and 22, 2009
Wainwright House
260 Stuyvesant Avenue, Rye, NY 10580
In a safe and supportive environment, learn how to:
• Embrace change and use it to propel you forward
• Explore and identify career paths that best fit your strengths and interests
• Prevent your Inner Gremlin from standing between you and your goals
• Effectively build and mobilize your network, even if you are shy
• Address spoken and unspoken objections and work around challenges
• Define your Personal Brand for use in your resume, cover letter, online presence,
sound bites and messages that capture the interests of hiring managers and key contacts
• Conduct an effective job search using the Dispatch Method
• Transform interviews from interrogations into business meetings
• Identify and answer illegal interview questions while maintaining your cool
• Negotiate better salary and compensation packages
Pre-registration is required
http://www.wainwright.org/Program_DittaAnneMarie_series.htm
Phone registrations: 914-967-6080, Monday – Friday 9:30 am to 5:00 pm
At other times, please leave a message and a registrar will return your call and take your registration and credit card information.
12-week series
$540 for members \ / $600 for non-members
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- Tags: business meetings, career change, career paths, cover letter, goals, illegal interview questions, Inner Gremlin, interviews, job club, job market, job search, laid off, lay-off, online presence, Personal Brand, resume, salary, sound bites, unemployment, Westchester
